Write a headline about how this product makes people’s job easier.
Write a descriptor sentence to explain your header and draw people in more.
Value Stack Item #1
Value Stack Item #2
Value Stack Item #3
Write a sentence about why the customer deserves to experience the help this product brings.
In this paragraph, talk about your solution for their problem. How do you help? Give them enough information to make them want to click the call to action button, but don’t feel like you have to answer all their questions. After all, if you answer everything, there’s no reason to contact you to close the sale.
Finally, wrap up this section by giving them a vision of what their life looks like after they use this service.
Write a headline sentence about how this product is the perfect solution for their problem.
Product Detail #1
Product Detail #2
Product Detail #3
Product Detail #4
Write a headline about how easy it is to get this product.
1) Something easy they can do today
This is a sentence or two describing what step one looks like.
2) What they do after the first step
This is a sentence or two describing what step two looks like.
3) What does success look like?
This is a sentence or two describing what success looks like after working with you.
Write a final headline about how the customer should act now.
Then write a description of that headline to really hit home why they should click the call to action. This can be the same copy as from the home page.